First Gen: Food Brand Marketing Intern (Lay's)
PepsiCo BeNeLux is seeking a Food Brand Marketing Intern for Lay's in Utrecht, supporting brand management from product launch to campaign execution. The role involves project planning, agency collaboration, and hands-on marketing projects, requiring a business/marketing student or recent graduate fluent in Dutch and English.
What you'll do
- Play an important role in making sure new products are ready to be launched
- Project planning & cross-functional stakeholder management
- Work closely with external agencies, from briefing to plan execution
- Manage own marketing projects, from website, giveaways and sampling to brand and performance tracking
What you need
Must-have
Project planningStakeholder managementBrand managementMarketingDutchEnglish
Nice-to-have
French
Soft skills
InitiativeOrganizedResult-orientedPassion for food and FMCG
Marketing InternshipFood & BeverageFMCGBrand ManagementLay'sPepsiCoUtrechtStudentGraduate