Sales Enablement Specialist

Optics11AmsterdamOn-siteFull-time2 weeks ago

Optics11, a fast-growing deep-tech scale-up in fiber-optic sensing, seeks a Sales Enablement Specialist in Amsterdam to equip its global sales team with content, knowledge, and tools. The role owns the sales content library, onboarding and training, and responsible AI use in Sales, requiring 3+ years of B2B sales enablement or related experience and strong English communication.

What you'll do

Own the sales content library, keeping all collateral current, version-controlled and easy to find.
Run a content lifecycle with Marketing and Product Management, covering review cycles, expiry dates, updates after product releases and retirement of outdated material.
Ensure external collateral complies with confidentiality and export control requirements, together with Legal and Compliance.
Maintain a library of reusable tender content for Bid Management.
Build and maintain the onboarding programme for new Sales Directors and Tech Sales.
Develop and deliver training on products, applications, sales methodology, CRM and processes, and maintain a training calendar and certification tracking.
Maintain the approved AI tools, use cases, prompt libraries and guidelines for Sales, in line with Optics11 IT, security and data protection policies.
Keep the knowledge sources that AI tools use current and validated.
Train the sales team on the effective and responsible use of AI, and monitor output quality.
Translate field feedback, win/loss insights and competitor information into updated battlecards and messaging.
Measure content usage and training effectiveness, and report on it to the Sales Operations Lead.
Collaborate with Marketing to organise sales kick-offs and internal knowledge sessions.
Contribute to continuous improvement of enablement processes and tools, with automation as the default.

What you need

Must-have

Sales EnablementSales TrainingProduct MarketingOnboarding Programme DevelopmentTraining Programme DevelopmentContent Library ManagementSharePointHighspot

Nice-to-have

DefenceFiber OpticsSensingHigh-tech EnvironmentComplex Long-cycle SalesTendersBidsSalesforce

Soft skills

CommunicationStructuredDetail-orientedHands-onCritical Thinking

Sales EnablementDeep-techFiber-optic SensingDefenseSecurityB2BTrainingAIAmsterdamFull-time

/What you'll do

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Must-have

Nice-to-have

Soft skills

What you'll do

What you need