Associate Category & Product Manager

Kids2AmsterdamOn-siteFull-time7 Sept 2026

Kids2 is seeking an Associate Category & Product Manager to support the growth of its European product portfolio, focusing on strategic Home categories. The role involves market analysis, product development support, and go-to-market execution, requiring 2+ years of experience in category or product management and fluency in English.

What you'll do

Support the Sr. Category & Product Manager in developing and executing the European category strategy, with particular emphasis on strategic growth categories within Home.
Serve as an important eyes-and-ears resource in Europe, continuously monitoring consumer behavior, emerging trends, competitive products, design trends, price points, retail activity, and category developments.
Conduct ongoing competitive and market analysis to identify category trends, whitespace opportunities, assortment gaps, and potential product innovation opportunities specific to European consumers.
Translate European consumer, retailer, and market insights into actionable recommendations for the global Category, Product Development, Design, and Innovation teams.
Support the development of product briefs by gathering consumer insights, competitive benchmarks, pricing information, feature requirements, and European market considerations.
Partner with the Sr. Category & Product Manager to help manage the European product roadmap, including new product opportunities, product refreshes, regional adaptations, and portfolio priorities.
Monitor the health of the existing European portfolio using sales, margin, distribution, inventory, consumer feedback, and SKU productivity data.
Develop recommendations for SKU rationalization, product lifecycle management, assortment changes, product refreshes, and add/drop decisions.
Work closely with European Sales and Marketing teams to support retailer presentations, assortment reviews, line reviews, trade shows, and customer-specific opportunities.
Help develop compelling sell-in materials, competitive comparisons, category stories, product positioning, and retailer presentations that clearly communicate the value of Kids2 products.
Partner with Marketing to support European go-to-market plans, ensuring global product positioning and marketing assets are relevant and effective for European consumers and retailers.
Gather structured feedback from key retailers, distributors, sales teams, and marketplace partners and communicate insights back to the global organization.
Support pricing and assortment analysis, including competitive price benchmarking, good/better/best architecture, channel positioning, and price/value recommendations.
Track new product launches and in-market product performance, identifying early successes, challenges, consumer feedback, and opportunities for corrective action.
Support cross-functional product development activities with Design, Engineering, Packaging, Operations, Demand Planning, Sales, and Marketing to ensure European requirements are understood and incorporated into projects.
Maintain strong working knowledge of the European retail landscape across specialty, mass, omni-channel, marketplaces, and D2C.
Participate in relevant European trade shows, retailer meetings, store visits, competitive shopping, and consumer research to maintain a current understanding of the marketplace.
Prepare recurring category reviews and market updates highlighting trends, competitive activity, portfolio performance, innovation opportunities, and recommended actions.

What you need

Must-have

Category ManagementProduct ManagementBrand ManagementMerchandisingMarketingAnalytical SkillsCommercial MindsetProduct Development

Nice-to-have

CircanaProfiteroScintillaRetailer POS DataAdditional European Language

Soft skills

CollaborationInfluenceCuriosityProblem SolvingPrioritizationCommunicationPresentation

Product ManagementCategory ManagementConsumer ProductsRetailManufacturingAmsterdamFull-timeOn-siteEuropeKids2

/What you'll do

/What you need

Must-have

Nice-to-have

Soft skills

What you'll do

What you need