Strategic Insights & Research Internship

Informa MarketsAmsterdamOn-siteInternship2 days ago

Informa Markets is seeking a Strategic Insights & Research Intern for its Pharma portfolio (CPHI) in Amsterdam. The intern will support survey creation, data analysis, market research, and competitor intelligence to provide actionable insights for strategic decision-making. Candidates must be currently enrolled in a Bachelor's or Master's program in Marketing, Business, Market Research, Econometrics, Statistics, or a related field.

What you'll do

Contribute to the creation and management of surveys using platforms like Qualtrics, ensuring questions are clear, relevant, and aligned with research objectives.
Assist in gathering data from various sources, including surveys via Qualtrics and Explori, to analyze customer behavior, preferences, and market trends.
Contribute to the preparation of reports summarizing findings from data analysis, including visualizations and actionable insights.
Support the team in conducting market research activities to understand market dynamics, competitor analysis, and customer segmentation.
Engage in gathering competitor events intelligence, focusing on data crossovers and comparative analysis.
Support in social media monitoring activities to track key industry influencers, trending topics, and competitor activities.
Assist in various projects related to customer segmentation, product positioning, and marketing strategy development.
Get familiarized with analytical tools and software commonly used in customer insights analysis (Excel, survey platform analysis tools, Power BI, etc.).
Collaborate with cross-functional teams to gather insights and align research activities with broader organizational goals.
Take advantage of learning opportunities to enhance skills in data analysis, market research methodologies, and survey design.
Assist with administrative tasks such as raising purchase orders (POs), managing documentation, and coordinating logistics for research activities or events.

What you need

Must-have

QualtricsExploriExcelPower BISurvey DesignData AnalysisMarket ResearchCompetitor Analysis

Soft skills

Self-motivatedAdaptabilityInitiativeInterpersonal skillsCommunicationOrganizational skillsDetail-orientedMultitasking

InternshipMarket ResearchData AnalysisStrategic InsightsPharmaEvents ServicesAmsterdamSurvey DesignCompetitor Intelligence

/What you'll do

/What you need

Must-have

Soft skills

What you'll do

What you need