Business Development Analyst Internship

Informa MarketsAmsterdamHybridInternship4 days ago

Business Development Analyst Internship at Informa Markets in Amsterdam, focusing on retention and customer insight (60%) and process and digital enablement (40%). The role involves building churn-risk scores, mapping customer journeys, improving Salesforce data quality, and supporting digital products for a 6-month internship starting February 1st, 2027.

What you'll do

Build a churn-risk score for first-year exhibitors and sponsors; flag at-risk accounts to Sales before rebooking opens.
Map the 'net new' customer journey end to end, from contract to rebook; find drop-off points and propose fixes.
Analyse why customers stay or leave; turn findings into a monthly insight pack for BD and Sales leadership.
Improve Salesforce data quality, pipeline hygiene and conversion reporting together with Sales Ops.
Audit pre, during and post-event customer comms with Commercial Marketing; cut duplication and sharpen the message.
Support content, data and testing for customer-facing digital products and pages with Commercial Marketing.
Support the CPHI Frankfurt 2027 sales cycle with account research, outreach lists and follow-up analytics.

What you need

Must-have

SalesforceData AnalysisDashboardingPresentationCRMCustomer Journey MappingChurn AnalyticsWeb DevelopmentDigital Products

Soft skills

Analytical storytellingCurious problem-solvingCollaborative communicationOwnershipInitiative

Business DevelopmentInternshipEvents ServicesHybridAmsterdamSalesforceCustomer InsightRetentionDigital EnablementAnalytics

/What you'll do

/What you need

Must-have

Soft skills

What you'll do

What you need