AI Product Builder (Martech)
AI
Formula is seeking an AI Product Builder (Martech) to identify and solve marketing and growth problems by building working products. The role requires practical performance marketing or MarTech SaaS experience, 5+ years in product and/or engineering, and daily use of AI-assisted coding. This is a full-time, on-site position in the Netherlands, though the job description also mentions fully remote work with a preference for CET±2.
What you'll do
- Proactively identify and implement new martech solutions before they become bottlenecks — shaping the long-term vision of the domain and driving technical and product priorities.
- Learn how the marketing and growth teams actually work and find the bottlenecks they haven’t named yet.
- Choose how each problem gets solved — build it with AI, buy it, integrate it, or change the workflow — and define the MVP and the success metric before the first line of code.
What you need
Must-have
Performance MarketingMarTechAd PlatformsSQLAmplitudeAI-assisted codingClaude CodeCursor
Nice-to-have
Meta Marketing APIGoogle Ads APILLM pipelinesNode.jsTypeScriptPythonRailway
Soft skills
Self-directedAutonomyProblem-solvingCommunicationProduct thinking
AI Product BuilderMartechPerformance MarketingFull-timeOn-siteRemoteNetherlandsWellness and Fitness ServicesB2B SaaSProduct Management