Sr. Product Manager

Blackhawk Network (BHN) EuropeAmsterdamHybridFull-time11 Sept 2026

Blackhawk Network is seeking an experienced Senior Product Manager to lead the product team in the Netherlands, managing the multichoice gift card portfolio across the BeNeFra region. The role involves defining and executing a 1-3-5 year product strategy, driving innovation, and leading a high-performing team. Requires 8+ years of product management experience, fluency in Dutch and English, and a strong background in consumer or retail products.

What you'll do

Define and own the regional product vision, strategy and roadmap for multichoice gift cards in BeNeFra, in close partnership with the VP Product and regional leadership.
Translate company and regional goals into clear product OKRs, initiatives and measurable outcomes.
Maintain and communicate a transparent, prioritised roadmap that balances growth, customer experience, operational feasibility and regulatory/compliance requirements.
Develop a deep understanding of consumer behaviour, partner needs and retail journeys across the region to inform product decisions.
Use qualitative and quantitative insights (customer feedback, NPS, research, analytics, sales data) to validate problems and shape solutions.
Continuously scan the competitive landscape and market trends in payments, gifting and digital experiences to keep BHN’s multichoice products differentiated and future‑ready.
Own the end‑to‑end lifecycle of the multichoice gift card portfolio (concept, business case, design, build, launch, optimise, retire).
Drive innovation in packaging formats, product design, sustainability, and digital/omni‑channel experiences.
Work with Technology and Operations to scope, prioritize and deliver product enhancements and new features using agile ways of working.
Ensure products meet quality, compliance, security and operational standards and are ready for scale.
Monitor and optimise sales, redemption, margin and profitability across the portfolio and channels; identify and act on performance opportunities and risks.
Partner with Finance and Commercial teams on forecasting, pricing, promotions and business cases for new initiatives.
Track performance against OKRs and KPIs and provide regular, data‑driven updates to stakeholders.
Work closely with Sales, Account Management, Consumer Marketing, Operations, Technology, Legal/Compliance and Finance to ensure alignment and successful delivery of initiatives.
Partner with Marketing to shape product positioning, launches, promotions and lifecycle campaigns to grow awareness, adoption and engagement.
Support Sales and Partner Account Management with product expertise in key customer meetings, RFPs and strategic partner discussions.
Lead, coach and develop a high‑performing product team in the Netherlands, creating an inclusive, collaborative and outcome‑focused culture.
Provide clear goals, feedback and development plans; help the team grow in product craft, commercial acumen and stakeholder management.
Champion cross‑functional ways of working, ensuring clarity on ownership, decision‑making and communication.
Champion data‑driven decision‑making, experimentation and continuous improvement.
Contribute to and help evolve BHN’s product management practices, frameworks and tooling.
Ensure appropriate risk management, documentation and stakeholder communication for all product initiatives.

What you need

Must-have

Product ManagementAgileData AnalyticsSales AnalyticsFinancial MetricsProduct StrategyRoadmappingCustomer Research

Nice-to-have

French

Soft skills

AnalyticalProblem-solvingAttention to detailOrganizationPlanningTime managementCustomer-orientedResults-oriented

Product ManagementFinancial ServicesGift CardsPaymentsFintechSeniorRemoteAmsterdamBeNeFraAI

/What you'll do

/What you need

Must-have

Nice-to-have

Soft skills

What you'll do

What you need