Agentic Design Lead

WPP MediaSydneyHybridFull-time1 Oct 2026

Agentic Design Lead at WPP Media Australia, sitting at the intersection of AI strategy, workflow design, and team enablement. Requires 10+ years in consulting, advertising, marketing technology or strategy, with strong working knowledge of AI patterns and low-code orchestration tools. The role translates client and agency needs into practical, governed AI agent use cases delivered through WPP Open.

What you'll do

Lead structured discovery with clients and internal teams to identify, size and prioritise AI agent opportunities across strategy, creative development, media planning/activation, analytics, reporting and marketing operations
Translate business problems into clear agent blueprints including inputs and required context, decision logic and reasoning patterns, data/tool dependencies, human-in-the-loop checkpoints, governance and escalation paths, and success metrics and value definition
Ensure each agent use case is grounded in measurable commercial or operational value
Embed agents into real workflows: briefing, planning, QA, reporting, approvals and optimisation
Design repeatable workflow patterns that balance automation with expert oversight
Partner with delivery teams to ensure solutions are usable, adopted and scalable
Act as a trusted advisor to senior client stakeholders, simplifying complex AI concepts into clear recommendations and pragmatic next steps
Orchestrate cross-functional collaboration between consulting, data science, analytics and engineering teams
Provide structured feedback to WPP Open product teams on adoption, friction points, governance needs and roadmap priorities
Help transition successful bespoke agents into scalable Agent Hub assets
Define and track value metrics such as time saved, throughput improvements, quality uplift, error reduction, decision confidence and performance impact
Support commercial growth by identifying expansion opportunities and new AI-led service propositions
Ensure all agents align with enterprise-grade privacy, data handling and responsible AI standards
Design governance models that enable speed without compromising client safety or brand integrity

What you need

Must-have

AI patternsRAGPrompt designContext designStructured outputsMulti-step reasoningAgent workflowsWorkflow automation

Soft skills

Stakeholder managementInfluence without authorityCommunicationPresentationFacilitationStructured thinkingCommercial acumenProblem structuringRelationship building

AI StrategyAgentic AIWorkflow DesignMarketing TechnologyAdvertisingConsultingAI GovernanceLow-codeWPP OpenSenior

/What you'll do

/What you need

Must-have

Soft skills

What you'll do

What you need