Agentic Design Lead

WPP MediaMelbourneHybridFull-time1 Oct 2026

WPP Media is seeking an Agentic Design Lead in Melbourne to bridge AI strategy, workflow design, and team enablement. The role involves translating client and agency needs into governed AI agent use cases delivered through WPP Open, requiring 10+ years of experience in consulting, advertising, marketing technology, or strategy.

What you'll do

Lead structured discovery with clients and internal teams to identify, size and prioritise AI agent opportunities across strategy, creative development, media planning/activation, analytics, reporting and marketing operations.
Translate business problems into clear agent blueprints, including inputs and required context, decision logic and reasoning patterns, data/tool dependencies, human-in-the-loop checkpoints, governance and escalation paths, success metrics and value definition.
Ensure each agent use case is grounded in measurable commercial or operational value.
Embed agents into real workflows: briefing, planning, QA, reporting, approvals and optimisation, rather than positioning them as standalone tools.
Design repeatable workflow patterns that balance automation with expert oversight.
Partner with delivery teams to ensure solutions are usable, adopted and scalable.
Act as a trusted advisor to senior client stakeholders: simplifying complex AI concepts into clear recommendations and pragmatic next steps.
Orchestrate cross-functional collaboration between consulting, data science, analytics and engineering teams.
Provide structured feedback to WPP Open product teams on adoption, friction points, governance needs and roadmap priorities.
Help transition successful bespoke agents into scalable Agent Hub assets.
Define and track value metrics such as time saved, throughput improvements, quality uplift, error reduction, decision confidence and performance impact.
Support commercial growth by identifying expansion opportunities and new AI-led service propositions.
Ensure all agents align with enterprise-grade privacy, data handling and responsible AI standards.
Design governance models that enable speed without compromising client safety or brand integrity.

What you need

Must-have

AI patternsRAGPrompt designContext designStructured outputsMulti-step reasoningAgent workflowsWorkflow automation

Soft skills

Stakeholder managementInfluence without authorityCommunicationPresentationFacilitationStructured thinkingCommercial acumenProblem structuringRelationship building

AIAgentic DesignConsultingMarketing TechnologyAdvertisingWorkflow DesignGovernanceHybridMelbourneSenior

/What you'll do

/What you need

Must-have

Soft skills

What you'll do

What you need