Head of Search & AI Visibility

Flight Centre Travel GroupQueenslandHybridFull-time1 week ago

FCM Travel and Corporate Traveller are seeking a Head of Search & AI Visibility to lead global strategy across SEO, AEO, AIO, and GEO. The role involves building a new capability, managing a team, and driving commercial growth through search and AI platforms. Requires 8-10+ years of SEO leadership experience and deep technical expertise.

What you'll do

Own the global strategy for search and AI visibility across FCM Travel and Corporate Traveller.
Lead visibility across Google AI Overviews, ChatGPT, Copilot, Gemini, Perplexity, and traditional search.
Develop distinct strategies for SME and enterprise audiences across both brands.
Own technical SEO standards including architecture, schema, crawlability, indexation, and Core Web Vitals.
Partner with content, web, engineering, and growth teams to improve discoverability and performance.
Build and manage visibility reporting, including share of voice, citations, traffic, conversion, and commercial impact.
Design the operating model, team structure, budget requirements, and roadmap for the function.
Act as the global centre of excellence for search and AI visibility across markets and brands.
Lead and develop the Global SEO Manager while influencing senior stakeholders globally.
Contribute to a safe, inclusive, and accessible work environment where all Flighties feel welcomed, respected, and supported to thrive.

What you need

Must-have

SEOAEOAIOGEOTechnical SEOSchemaCrawlabilityIndexation

Soft skills

LeadershipCommercial acumenStakeholder managementTeam developmentStrategic thinking

SEOAI VisibilitySearchLeadershipTravelHybridFull-timeSenior

/What you'll do

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Must-have

Soft skills

What you'll do

What you need