Digital Performance Lead - Broadbeach, QLD

Flight Centre Travel GroupQueenslandOn-siteFull-time7 Sept 2026

Ignite Travel Group is seeking a Digital Performance Lead to manage digital strategy, campaign execution, and performance across its suite of travel brands. The role requires at least 5 years of experience managing Facebook and Google campaigns, strong analytical skills, and confidence with Google Ads, Meta Ads, EDMs, and GA4. This is a full-time, on-site position based in Broadbeach, Queensland, Australia.

What you'll do

Working across digital strategy, execution and performance of all digital channels for Ignite Travels suite of brands, with a key focus on achieving enquiry targets and optimising digital ROI
Reporting into the Digital Performance Manager and working with a team of digital co-ordinators and assistants to deliver marketing activity across our suite of brands
End-to-end ownership of campaign planning & execution, and reporting, ensuring all items are live and in a timely and efficient manner
Continuous optimisation of campaign activity and spend to ensure the best result possible for our partners
Use of GA4/Google trends etc to provide insight into daily and weekly digital performance
Leverage insights, past performance to suggest new ideas and strategies to drive more enquiry – ownership of these items from end to end
Maintain and monitor pacing documents in collaboration with business analyst to ensure we are tracking and monitoring spend efficiently
Active optimisation of budget across campaigns/channels to drive better ROI for the business
Planning end execution of quarterly test and learn plan to strive for continuous improvement across digital channels
Collboration, and development of digital marketing coordinators to run test and foster a test and learn mindset
Embed AI tools and automation into day-to-day workflows to work more efficiently, scale campaign management, and surface insights faster for our partners
Leverage platform AI features and automated bidding to continuously optimise performance, freeing up time to focus on higher-value strategy and analysis
Build and maintain automation to reduce manual, repetitive work such as reporting and data consolidation, ensuring accuracy and consistency
Apply generative AI responsibly across ideation, copy, and testing, maintaining human oversight and brand safety at all times

What you need

Must-have

Google AdsMeta AdsEDMsGA4Google TrendsAnalyticsOptimisationAI tools

Soft skills

Strategic thinkingCommercial acumenWritten communicationVerbal communicationCollaborationDevelopment of team members

Digital Performance LeadTravel ArrangementsFull-timeOn-siteGoogle AdsMeta AdsGA4EDMsAIAutomation

/What you'll do

/What you need

Must-have

Soft skills

What you'll do

What you need