If you run creator programs today, the work is slow, spread across too many tabs, and most of the decisions are guesses. Not because the people doing it are careless, but because the tooling stops at search and leaves the rest to a spreadsheet.
Hours lost hunting for creators by hand, then guessing from a follower count. A follower count tells you how many people could see a post, not whether any of them watch.
Running micro-creator campaigns properly is a full-time manual job. The economics work, right up until you count the hours it takes to book twelve people instead of one.
Outreach, chasing, fee haggling. Forty emails to book four creators, and the fee you land on depends mostly on who had the patience to keep replying.
Nobody can say what was agreed, what shipped, and what it did. The brief is in a doc, the terms are in a thread, and the numbers are in a spreadsheet nobody updated.
Discovery that reports real view rates rather than reach. Lists you keep and export. Agents that do the outreach and the negotiating inside a ceiling you set. And a plan for the week that builds itself out of what actually performed.