Everyone kept adding reach, and reach kept getting cheaper and less useful. We got tired of it, so we built something that tells you who actually gets watched, and then does the part nobody wants to do by hand.
Creator marketing got loud. Reach is easy to buy, and every platform will sell you more of it, which is exactly why a follower count stopped meaning anything. We wanted the boring version: who actually gets watched, by whom, and what it costs to work with them.
The work underneath is being automated whether or not you opt in. Outreach, negotiation, scheduling and reporting are all going to be done by agents. We would rather you set the budget ceiling and approve the terms than find out later what was agreed on your behalf.
A small team of tech people in Amsterdam who got tired of noisy platforms and decided to do something about it. We work fast, keep it simple, and only ship things that earn their place.
Micro-creators are where the attention actually is, and they are the hardest to work with at any scale. We are building the platform that makes twelve of them as easy to run as one: better discovery, agents that handle the inbox, and a week that plans itself from what performed.
We only ship things that earn their place. No clutter, no gimmicks, no feature just to have it.
Newday Offices Amsterdam Zuid
Apollolaan 151, 1077 AR Amsterdam
Netherlands
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